Norm's life has been blessed by a creative, determined, somewhat stubborn spirit, which was molded by hard working thrifty parents and many exemplary souls whose paths he has crossed during his 65 years. Norm continues to do his best to emulate their passion, drive, limitless thinking, and optimism. With their natural tendency to love the planet and all its inhabitants, Norm and his partner Franny have dedicated their lives to support Earth’s return to paradise. Their focus is on solving the global plastic waste crisis in collaboration with Final Cycles - the trade name of In the Looking Glass, the non-profit NGO, Norm founded in 2003.